The Top 5 Things You Need in Your Creative Business Plan
Let's cut to the chase. If you truly are ready to take your blog serious and uphold it to the standards of a professional and profitable business, YOU NEED A PLAN.
You can't just go doing whatever, whenever, however. You need to create a system within your blog that truly maps out everything in a strategic way. To get all of these things organized, you need to create a business plan.
Even if your blog isn't quite a business just yet, you NEED to have a business plan even more so that you are comfortable once you've made the transition.
Here are the top 5 things you need to include in your creative business plan:
This part may seem very simple and redundant, but it's completely necessary. You never realize how much clarity you DON'T have in your business until you actually have to sit down and write out your thoughts or until you are asked to answer very specific questions.
For your overall vision, you want to get clear on:
- What you do
- What you want to accomplish
- Who you are (What makes you of value to your blog)
- Who your blog is for
- Why you do what you do
Keeping things runnin'
This is basically everything that keeps you in business. It's important that you be extremely specific about the tasks and systems that you use in your business so that:
- If something goes wrong, you know exactly what you did to cause the issue and what to change
- If you choose to delegate, it's easier and faster to teach your new employee
You want to be able to completely map out these systems that you have put into place. It will seem silly at first, but once you get into it, you'll start realizing how many things you do (or don't do) without even thinking.
You need to document everything from how often you publish blog posts to what path you take your readers through when trying to convert them into clients or customers. Those are the little things that make a complete difference in the mindset and functionality of your business.
In order for you to make any kind of money from your blog, you have to have a plan. Even if it's something as simple as drawing someone's attention to an ad, the way that you grab their attention needs to be strategic.
In your blogger business plan, you need to become clear with:
- What your product/service is
- Who your product/service is for
- Why your audience NEEDS it
If you offer affiliations and sponsored posts, you need to clearly organize
- How it all fits into your brand
- How much you charge
- What value you receive from it
Lastly, you need to be clear on your financials. It's extremely important that you recognize how much you're spending, what you're spending it on, and most importantly, what's left over for you to invest.
As a creative, we have goals, right? It's completely okay to want a certain number of subscribers, or a certain amount of followers, or make a certain amount of money. Never feel ashamed for wanting your business to thrive. You just have to be strategic about it.
If you want to make more money, what do you need to sell and how much? If you want more subscribers, what will you do to make people want to be on your list?
These are the things that you want to plug into your business plan. One of the most dangerous things you can do for your business is to keep everything in your brain instead of having it on paper. Things don't get done as efficient as they could and most of the time, they don't get done at all.
Set your business goals and plug them into your business plan so that:
- You have them on paper
- You can track your progress
- You make sure that they actually get done
Social media strategy
This is the one thing that most bloggers overlook. Yes, you should engage on social media and be active, but that doesn't mean you shouldn't have a plan. Creating a social media strategy not only organizes your social to make it easy on you, but it also helps you to create a funnel for your readers.
You can choose whatever goal you are focusing on and tailor your social media posting to that goal in a strategic way so that you can smoothly accomplish it.
If you made it to the end of this post, you must truly care about your business and you're ready to take action. I created the Creative Business Plan workbook to help you:
- get clear on your blog's overall vision
- plan out your business goals
- build a marketing strategy
- manage your financials
- and create a solid social media strategy