How to Write a Highly Profitable Affiliate Blog Post
One of the best forms of passive income is being an affiliate. This means that you make a commission off of any sales that are generated through a personalized link that you share with your audience. For bloggers, these links are usually shared most effectively (and most often) in the form of a blog post.
This is one of the best ways to generate sales because:
- You can go in-depth on explaining the product and its benefit(s)
- A blog post stays up forever or for long periods of time without any need for updating
- There is no extra promotion involved. You promote just like you would any other blog post.
- You're not restricted to a certain amount of characters to explain why someone should buy something
- It gives you a chance to be much more transparent with your reader on the product
How to become an affiliate
Almost every company, business, brand, etc. has an affiliate program. In most cases, you can search "(The name of the company) affiliate" and you should get direct links.
Some of them are fairly easy to join as an affiliate and some are pretty hard. Companies don't necessarily do this on purpose, some just have a really broad description of the kind of influence they are looking for and some have much more narrow and specific ones.
I consider there to be three levels of sign ups.
- The easy sign up - This will most likely require you just to fill out a form with your information and receive instant (or within 24 hour) approval.
- The average sign up - This one is a little bit more tricky. You will most likely have to fill out a form, meet multiple requirements, and have your application thoroughly reviewed before approval.
- The extremely selective sign-up - This level is mostly reserved for very specific influencers. This is sort of the "It's not what you know, it's who you know" level. You will most likely need to make a connection and build a relationship with the brand, company, etc. through social media, a direct contact, etc.
* A direct contact would be an email that goes directly to someone in charge. This doesn't necessarily have to be the CEO, but someone of some authority. Things like the company's general email address or an automated response would not be considered a direct contact. *
So, let's get into how to actually write this profitable affiliate blog post, shall we?
What is it?
When you're expecting someone to buy something, the very first thing that anyone wants to know is what exactly is it? You will never get anyone to buy anything without explaining WHAT the product is that you want them to buy.
One of the biggest things you want to focus on is CLARITY. If you don't explain this clearly to your audience, they will be super confused while reading the rest of the blog post. Having your reader confused is one of the worst things you can ever do, ESPECIALLY if you intend to make a profit from them.
Why is this important to your reader?
This is where you really have to capture your reader's attention and sell your a** off. After you explain what the product is, your audience is most likely thinking, "Cool story, bro." Getting them to the point where they even start to consider purchasing the product, you need to explain to them why they should even care.
It's sort of like a hospital advertising that they are giving away from free flu shots. If you don't understand the risks of the flu, how many people often get it, the symptoms, etc., you most likely won't understand why a free flu shot would even apply to you.
To really write this section of your affiliate blog post effectively, you will need to have a clear understanding of who your audience is. Considering you should be choosing the companies you affiliate yourself with based on your understanding of this, I strongly suggest making sure you have this understanding BEFORE even becoming affiliated with a brand, company, etc.
Also, when you have a clear understanding of who your audience is, this section of the post is much easier to write.
How should this product be used?
Now you want to get down to the action. You may say to yourself, "If I explained what the product is, it should be self-explanatory how to use it." Not true. Most people will read your "what it is" section and think they have it all figured out. Once they actually get to the site, they usually get confused all over again on how it should actually be used.
Now, if your product honestly doesn't need that much explaining on how to use it, don't add a bunch of "fluff" to your post just to say you added that section. This would have to be at your discretion, but most products would need to be explained. For example, if you wanted to write an affiliate post for an email marketing platform, it would be in your best interest to explain to the reader how to use it considering that the program has so many features.
How do you use it?
This is one section that a lot of bloggers forget and although it doesn't hurt your post, it definitely doesn't help you generate as many sales as you could be. Believe it or not, your audience values your opinion. Most of your readers will only buy something until they hear from you that it's something worth investing in.
Why do you think so many companies pay celebrities the big bucks to be the "face" of their brand. Once your favorite celebrity endorses a certain product, you are more likely to buy it.
You want to really break down how YOU specifically use this product. If you're up for it, I suggest even walking your reader through a tutorial or another form of step-by-step process showing how you use this product in your every day life/business.
A good example of this is Beyonce's advertisement for her new athletic gear line Ivy Park. In the video, you can see her wearing the clothing in different walks of life. She's wearing it on the basketball court, working out alone, swimming, boxing, etc.
This part is optional, but I strongly recommend it. Nothing persuades someone to buy something more than showing them the receipts. By using the methods you used in the "How do YOU use it?" section, what did you achieve? What were the results of not only using this product, but using it the specific way that you used it?