How to Trigger a Purchase from Your Target Market
Act like a boss, but think like your audience when it comes to getting to the heart of purchasing decisions. The more you tap into the human side of your audience, the better off you will be when it comes to connecting emotionally, which is the driving force behind most purchases.
Here are a few ways to trigger a purchase from your audience:
Provide actionable takeaways
Starting with small "takeaways" to build the know, like and trust factor, keeps your audience engaged with the content you publish. Give your audience something they can not only learn from, but also implement into their own lives and see results! This can be in the form of how-to tips, content upgrades or even an email newsletter. Having your audience be able to learn, take action, and see results builds a genuine trust with them.
Emails that ask questions
You’ve heard the saying, “A closed mouth doesn’t get fed.” So, what better way to find out what your audience wants from you than to just ask them straight out? Send your subscribers an email every now and then simply asking, "What do you need from me? How can I help you achieve your goals?"
Doing this triggers a thought process that probably would have never occurred otherwise. Asking open-ended questions like “What is one thing holding you back?” or “What are you currently struggling with?” will make them feel compelled to consistently open your emails to see your solution to their problem(s).
Asking your audience directly what they need from you only gets them thinking about what they need - all you have to do is make sure that you have exactly what they're asking for WHEN they ask for it!
Publicly include your audience
You’re creating content, products and services for your audience, so why not include them in the content conversation? Publicly.
When they comment, respond. When they make suggestions, acknowledge them.
Listening to their ideas, input and feedback makes them feel they had a part in producing your content. When people feel a part of something, they support it. They are also more likely to buy it.
Most gurus will tell you to go big or go home. In other words, focus on selling high-end, high-ticket products and services.
BUT, here’s the problem with that: You can’t expect your audience to spend thousands of dollars with you when they barely know you. No relationship has been built and you haven’t offered anything of value to them.
So, start small. Try to get your audience to make a smaller purchase, like an e-book or guide, and introduce higher products and services later. Once they see how valuable your small ticket items are, they are more open to try you out on a larger scale.
BONUS TIP: The keyword is value. Make sure your offer is worth more than what you’re asking. Even if it's just an extra paragraph in an e-book or bonus lecture in an e-course, always go above and beyond in your content in order to increase clientele and overall revenue!