How to Make a Good Impression When Guest Blogging
We all know that one of the best ways to network and self-advertise at the same time is to guest blog. It builds relationships, gets your brand exposed to potential readers, and increases your audience. Guest blogging isn't just about writing a blog post and submitting it. There are certain rules and proper etiquette to follow if you want to make a good impression on the other blogger and their audience.
Here's some guidance on making that good impression:
Inquiring to guest blog
Most guest bloggers will have a form for you to submit your post. If you want to make a good impression, submit your post through the form, but go the extra mile! Send an email as well!
Your email shouldn't necessarily include your blog post again, (try not to give repetitive information), but you should officially introduce yourself and your blog to bring the post you submitted to their attention.
Also, don't be afraid to tell them WHY you would like to guest blog with them. (A little sweet talking never hurt) If they are one of your favorite bloggers, say so and why. If you just genuinely think their readers will be interested in your content, say so and why. Be honest, be flattering. Let the blogger know that you've done your research and they're not just any other blogger to you.
The blogger has agreed to let you guest blog and all that's left is to submit the actual post.
Here are 7 rules you should check off your list before submitting your guest blog post:
1. Don't put affiliate links in your post
It's sort of like having someone welcome you into their home and you immediately begin trying to sell perfumes and handbags to the other guests. Placing a bunch of affiliate links into your guest blog post makes the other blogger feel that you're possibly just trying to make money off of their following.
Now, some bloggers don't mind this and if it turns out that they don't (and they have personally told you that it won't bother them), then go for it!
2. Submit useful content
To make the best impression on them and their readers, your post needs to be something THEY would find useful. Even if you and the blogger have a similar target audience, it is still nice to adhere to how things are done on their blog.
For example, if their posts are usually between 600-800 words, that's obviously how their audience best responds to information. Therefore, you wouldn't submit a post 1,000 words long. Not only, will their audience probably not respond well to reading such a lengthy post, but the blogger won't be too ecstatic about editing a much longer size post than they are used to.
One of the fastest reasons that will make a blogger decline your guest blog request is if it doesn't fit in with their overall brand or appeal to their readers.
3. Include a pitch
Remember, you are not talking to your normal audience filled with people who already know what you're all about. You are talking to an entirely new group of people and they are not quite familiar with you, yet.
Briefly introduce yourself, explain what you will be discussing, how your information can help, and why you are qualified to offer a solution. This should be the first paragraph of your post and should be short and sweet.
My name is (name) of (yourblog.com), where I (your blog's call-to-action), and it's time to talk (topic)! Yes, we all make the mistake of (problem), but how do you fix it? I'm here to show you how! (solution) In my experience, ... (qualification)"
4. Clear photos
Please don't place blurry, low-quality photos into your guest post. It shows carelessness and makes you look unprofessional. You can get some pretty great high-quality stock photos from sites like Rawpixel.com or Unsplash.com.
5. Edit, edit, edit!
Never submit a guest blog post without editing! Don't just read over it once or twice. Check for specifics! Like grammar, spelling, missing words, etc. There is nothing worse than a potentially awesome guest post with tons of errors.
If the blogger doesn't automatically throw your post in the trash bin, it makes things so much more difficult when trying to do you the favor of actually make it work. Often times, they will contact you showing the errors, then they have to personally wait for you to turn in your re-write, and then re-schedule your post. Don't be that much of a hassle.