How to Choose Content for your Brand

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1. Find your audience

Few things are harder that actually figuring out your brand. Once you get that done, the next hardest thing is deciding what type of content you will produce. The first question to ask yourself is

“Who am I serving?”

 This should be your baseline question as this will be the starting point to answering other questions. The answer to this question will inform you of the following: What are my clients interests, who do they follow on social media, what’s important to them, along with your basic demographics, etc.

 This information will determine whether you’ll create more creative content or tech-related content; lengthy and detailed content or short and simple content.

2. Be authentic

The next question to ask yourself is

 “Does this sound like me?”

You want to make sure the content you’re producing not only serves you clientele, but is authentic and reflects you and your brand.

 Of course you can type up a simple post on how to make a blog. But what does it sound like as you are reading through it? How are you relaying the information? Are you direct, funny, or somewhere in between?

A lot of this has to do with your brand voice and the personality of your brand. Once you have clearly done so, make sure it’s reflected into your content. You want your audience to know that they’re getting the real you every time! It allows a chance for them to get to know you on a deeper level.

3. Curate

Creating your own content is a great way for people to see YOUR ideas come to life. But don’t knock curating content. Curation is basically gathering other sources of content relevant to what you create.

 Think of it as your Pinterest. You make one board called recipes and curate the BEST recipes for it. Same rules apply to content. You search and dig for the BEST content you can find, relevant to your industry or your own original content.

It can reinforce posts that you have created by showing, hey someone else thinks this way too. From one perspective, it can add some backing to what you’re saying. Some people frown upon curation, but if you have a healthy mix of your own work and it’s clear that you not only have a voice but know how to use it, curation can be your friend.


Essie Kingbranding, content