How I Streamline My Content Creation Process

The content creation process of a creative isn't always as easy as brainstorming and producing genius work. Once you become a content creator, the creation process becomes a lot more advanced and time-consuming, to say the least. The best way to eliminate some of the stress, think work, and time-consumption of your creation process is to streamline it!

Here's a few ways I streamline my creative content process:

Content first

No matter what I'm creating, I focus on the actual content first. Not only does this keep me focused, but it makes my content creation process go so much faster considering that the content is one of the most time-consuming tasks in my process. 

For example:

If I am writing a blog post in Google Docs via G Suite, I always focus on what I'm writing before thinking about anything else. At that point, creating a graphic for that post or the marketing strategy for the content is the least of my worries. I focus on making sure that I'm being clear, valuable, and straight to the point. 

I hate to waste people's time. This is why I try to keep all the "fluff" out of my content. When your mind is in a million different places while you create content, you tend to create tons of "fluff" without even realizing it. 

What's fluff?

This is when you're writing so many words that don't really say much. They're just there for decoration or to make your post look lengthy. Whatever the case, people hate it and it really detours them away from your post. 

Creating ahead of time/scheduling 

This is a very important part to my content creation process. Scheduling is one of the most tedious tasks, but it is so detrimental to creating VALUABLE content. I always create content ahead of time to make sure that:

  • I'm not rushing the value 
  • The content goes out when it's supposed to 
  • I know what I'm supposed to be doing and when I'm supposed to have it done

I can not tell you how much rushing a blog post or social media promotion can diminish it's value. Eventually, getting the content out on time becomes first priority and usefulness falls to the wayside.

Not to mention that scheduling ahead of time assures you that creating content gets done when it's MEANT to. I don't know about you, but when things go as planned, my content is created so much more efficiently.  

Combine

I'm a folders kind of girl. I literally have folders inside of folders.

Therefore, when I'm creating content, I make sure to use my handy dandy extra storage in my Gsuite to group all of my resources together so that they are easier to access.

When I need a stock photo for my blog post or cover photo or eBook, I can easily go inside my Stock Photos folder and get what I need. When I need to insert an info product into one of my emails, I can go directly into my Info Products folder and upload it to an email. 

This makes my content creation process go so much more smoother. Not to mention, it makes me feel so much more organized as a creative business and an entrepreneur. When I can grab what I need in under 2-3 minutes, it's so much more weight lifted off of my shoulders while I'm trying to actually be...creative. 

Using an editorial calendar

I'm one of those people that doesn't like to be all over the place when it comes to productivity. I like to know what I'm doing and when I'm doing it.

You may have seen on my twitter profile that I am an "INFJ" personality type. One part of my personality is that I don't perform well if I'm not sure of myself. So, if my monthly content is all over the place, I don't get things done very efficiently - I get sidetracked and procrastinate. 

Whenever I begin to plan out content for the month, I make sure to organize it in my editorial calendar. After figuring out what kinds of content will be most valuable and profitable for the month using the strategies in my Content Creation Blueprint, I then organize my content in a STRATEGIC way, instead of just letting my content "get in where it fits in."

This streamlines my content creation process in a way that is organized and leaves no room for distraction. I know exactly what I need to do and when it needs to be done. 

Keep links all in one place

Let me tell you: There is nothing more annoying and stressful than trying to find links to the content you created. Once you have about 20-30 blog posts, 5-8 affiliate links, specific links leading to certain info products, etc. it can get pretty hectic trying to find all those links when you need them. Not to mention, it takes so much time out of your content creation process. 

I try to keep all of my links labeled, organized, and all in one place. Doing this takes the guess work out of implementing useful resources into my content. I don't even have to think about it. I just decide what I want to link and BOOM, all my links are right there! I just choose the one I need.


Here's a free cheatsheet of 10 tools to streamline your creative business!