6 Steps to Creating Extremely Valuable Content
For so long, I would think of an idea and just run with it. It got to the point where I was running out of ideas, my content was all over the place, and the actual content creation became so exhausting. Once I learned HOW to actually create content sells, I realized WHY I was getting so burned out.
- Organizing my content and content ideas
- Planning my content ahead of time
- Creating a path that lead my readers from my free content to my paid content
- Perfecting my content creation process
Your content is how you grow your readers, grow your followers, and increase your sales. Sure, you could just write that blog post without any direction or create that e-course without any actual planning, but you would truly be working harder, not smarter. You would be putting in a bunch of work to only see minimal return and you would also be giving your audience minimal value. What kind of results do you think you'll see? Minimal.
Here are 6 steps to creating content that is extremely valuable to your audience:
Awesome content is useful content. If your audience can't find a use for the information you're offering, they won't engage in it. You should know your target audience like a best friend.
- What do they struggle with the most?
- What frustrates them?
- What stresses them out?
- What confuses them?
- What's their hopes and dreams?
- What do they need?
- What do they ask the most questions about?
These are called your audience's pain points. This is what you want to focus on when creating your content so that your audience actually finds a necessity for your information and sees you as a resource.
When I say to plan your content, I don't mean making a mental note of it or writing it down a sticky note. I mean actually planning like you would if you scheduled a coaching call or a family member's birthday party. Actually, make yourself accountable.
If you want to put out a certain amount of content a week, take the time to plug in that amount of content into your content calendar. One of the best things to do when trying to accomplish a goal or just get any necessary task done is to treat it like you would any other important date or time.
Need time to create the content? Schedule that creation time in your calendar. Want to have the content up by a certain week? Schedule a very specific day that will hold you accountable for having that content published on that day.
Make it habit to start taking the deadlines in your content calendar seriously. Planning your content ahead of time gives your content value because you actually get it done.
For anything on your blog to succeed, it needs to have preparation on how it will help you accomplish a certain goal and benefit back into you and your business. You don't want to write a blog post just for the heck of doing so. You want your content to have a purpose.
Even something as simple (and free) as a blog post can be given a purpose of going much further. Just think about it, at the very least, you should be publishing a blog post 4 times a month. That's four chances a month to accomplish a specific goal in your business.
Is your goal to grow your email list? Well, for each blog post you have an opportunity to get your readers from your blog post to your email list. Is it to bring in more income? For each blog post, you have a chance to get your reader from your blog post to your bank account.
This may seem redundant, but this is the step of the process that most bloggers never get to. If you're a perfectionist or procrastinator, most of the time this step never gets done.
We spend so much time planning and preparing the content and making sure all our ducks in a row, that we never get to the point where we actually CREATE the content we're planning for. We forget that creating the content was the entire point of planning and preparing.
Want to learn how to find your audience's pain points, organize your content ideas, and book your content calendar for the next 3-5 months?
This is another step that bloggers frequently skip. We get so excited about the content we've created that we want to publish it as soon as possible. That blog post may seem awesome, it very well may be, but nothing is awesome if you're reader can't even read it.
There is nothing more distracting than amazing content, but grammatical errors EVERYWHERE. Your audience won't be able to receive the message you're trying to send or the information you're trying to teach and nobody responds to gibberish.
This is pretty self-explanatory, right? BUT it's still a step! :) Ready to start creating extremely valuable content?