5 Tips for Writing Quality Social Media Content
I used to be one of those bloggers that would share a blog post and my social media copy would consist of the title of the post and a link. Sure, this would get my audience to read the post when I shared it for the very first time, but once you start to share the same content consistently throughout the month, week, or even year, it can get pretty boring and repetitive for you AND your audience.
Writing creative, quality social media content:
- Gets your audience enticed to read your content over and over
- Humanizes your timeline for a creative, professional look instead of repetitive and lifeless
- Encourages people to consistently share your content
Even though you're promoting your content, you never want it to feel like an "ad" on someone's timeline. You always want it to feel like a seamless conversation.
Here are 5 tips to help you create lively social media content:
Lead with value
As with all content, you want to answer the most important questions first. People don't have time to waste - especially when it comes to social media. They expect things to be quick and straight to the point.
One of the best teachers of this is Twitter. You're not getting past those 140 characters no matter how important what you have to say is. Twitter forces you to use your 140 characters wisely, which is a lesson you can learn for ALL social media.
It might sound really good to keep the suspense, but you'll find out that people often only get as far as the suspenseful part before they completely give up reading and scroll past you.
Lead with the value of your content, so that you instantly grab your audience's attention. The longer they're engaged, the more likely they are to click your links and indulge in your content.
Have a call-to-action
You don't want your audience to read your social media caption and then go about their day. Tell them their next step! In your business, you have to learn when to ask and when to tell. This goes for managing employees, handling business deals, and even writing social media content.
It may be obvious to YOU what the next step is, but it may not be that obvious to your reader. Give them a little guidance. Don't just rave about your freebie, tell them to "Sign up here" to receive it. Don't just tell them what your new blog post is about, tell them to "Click here" to read it.
Tell a story
This is one of the best ways to:
- Get your audience engaged
- Connect with them on a deeper level
- Do the "suspense" tactic without boring your audience
Let's be real. People love stories. They love to hear them, tell them, and read them. Try to think of a time in your life that was relevant to the content you are promoting.
One of my favorite types of stories is the "before and after" stories. For example, if you are doing a blog post on growing an audience, you could tell a story about before you had the growing audience that you have now.
Your audience loves to connect with you. Telling a story about you, a friend, or something general in your life that connects to your content, helps them to connect to you as a human - not as a business. This method really makes your audience want to read any content you're offering solely based on the connection you build through sharing personal experiences.
Shorten long links
Nothing is worse than a super long "yourblog.com/pod/27722njdkkeh1j1b777" in a post. If you want your social media to look like quality content, you have to clean it up a bit. Make sure that your content is front and center and not distracted by an obnoxiously long link. You can shorten your links using websites like bitly.com to keep all links in one place.
Check for errors
If there is one thing that Twitter has taught me, it's that sometimes you can't go back and edit. Considering Twitter doesn't have an edit option for the things you tweet, it has taught me that checking for errors (even on something as relaxed as social media) is one of the best things you can do.
We all make mistakes - especially in grammar, spelling, etc. It happens, but to prevent it as much as possible, I always try my best to check for errors in my social media posts before sharing them. One of my favorite tools for making sure I don't miss anything is Grammarly. Actually,
Once you install Grammarly on your computer, it instantly proofreads everything you type. It doesn't matter if it's through a website, iMessage, or any other application on your computer. I'm a pretty good writer, but Grammarly's constant grammar suggestions, catching spelling errors, and missing words takes it to a whole new level!