3 Things Your Target Market Needs to Hear From You
You know what you want to SAY, but you can't quite figure out what your target market wants to HEAR. Well, as you get further into your business, there are a couple of things that you'll need to dig deeper to find out what your SPECIFIC audience needs to hear from you, but these three things are what ANY audience wants to hear from someone they are about to invest both time and/or money into.
1. You genuinely care about their success
Isn't there enough entrepreneurs out there caring more about the money than the true success of their business? Don't be one of those, because I can guarantee you that no one wants to work with someone that only cares about the money.
When people invest their time and money into you, they want to work with someone who has a genuine interest in getting them from Point A to Point B. Sure, working together may gain you money and they may gain results, but having a much deeper purpose of working with your clients/customers builds a greater connection with them. This makes them more inclined to work with you or buy from you.
2. You're worth the time and money
Having genuine intentions and being an all-around great person is all fine and dandy, but at the end of the day, what people REALLY want to know is, "What's in it for me?"
Being a great person can only get you so far, but giving your audience RESULTS is what converts readers into clients or customers. People want to know that you are valuable and qualified to turn their problems into solutions.
It only takes about 20 minutes to set up a landing page with great verbiage and eye-catching copy, but it takes years to have the education and experience you need to be ultimately valuable in your field.
YOU know you're valuable, but you have to show your target market that you're valuable! People aren't just handing over time and money left and right. Those are two things that people are not willing to waste. So, make sure you are worth it if a person chooses to invest.
3. You've been in their position before
There's nothing better than realizing that the person you'd like to work with has been in your shoes before. People love to feel like they can relate to you. People love Beyonce because she does amazing work, but they fall in LOVE with her when they see her in her "girl next door" moments with her hubby Jay-Z or playing around with her daughter while wearing no makeup. They can relate to her and THAT'S what draws them in.
You have to show your target market that:
- You are not "above" them or trying to make them feel insecure
- You were once where they are right now
- You didn't just wake up one day and become successful - you worked for it
In other words, be professional, be valuable, but also - BE HUMAN.